SaaS Directory Strategy: Getting Listed on G2, Capterra, and 40 More
Software directories are the highest-value listings for SaaS products. G2 and Capterra alone send meaningful buyer traffic. The 40+ additional directories provide backlinks and coverage across the full buyer research journey.
## The Tier Structure
**Tier 1 — Do These Manually:**
G2, Capterra, GetApp, TrustRadius, Software Advice (Gartner-owned). These require detailed profiles, support review generation, and appear in buyer research. Invest time here.
**Tier 2 — Automate:**
SaaSHub, Crozdesk, Sourceforge, Stackshare, Slant, Serchen, FinancesOnline, AlternativeTo. Standard submission forms, good domain authority, ideal for automation.
**Tier 3 — Automate (Long Tail):**
General software directories, regional tech directories, category-specific tool lists. Lower individual value, high cumulative impact.
## Your SaaS Listing Profile
Key fields for software directories:
– Product name (exact, consistent capitalization)
– Website (with UTM: `?utm_source=directory&utm_medium=listing`)
– Tagline (10-15 words, with spintax)
– Description (150-300 words, 3 spintax variations)
– Category (primary + secondary)
– Pricing model and starting price
– Free trial availability
– Screenshots (3-5 high quality)
## Running Tier 2 + 3 Automatically
Import your Tier 2 and 3 URL lists into [Fillnex](https://platform-marketing-brand-presence-200-sites), assign your software profile, enable 2Captcha, and run. Monitor the first 10 submissions live to confirm quality.
For full platform presence strategy, see our [platform marketing guide](https://platform-marketing-brand-presence-200-sites).
[Automate your directory submissions with Fillnex → fillnex.com](https://fillnex.com)