internet marketing

Best Secrets Of A Successful Internet Marketer

Whether you’re looking to sell products, services, or something else entirely, the internet is a great way to market. The internet allows you to reach a massive audience, often for little to no cost. In this article, you’ll find some tips that will help you make your internet marketing attempts a success.

Your customers need to have faith that their products will continue working, so always emphasize what kind of support they will receive after purchase. This also may help clear up some questions customers have about their purchase, since nobody wants to purchase an item that will stop working without assistance!

In order to make money in Internet marketing it is important that you give your customers clear ordering instructions. All the information that they would need should be in your website. The payment method should also be clear. The last thing you want are your customers complaining because they got double charged on their credit card.

Advertise your product as a way of attaining a goal. Explain how people can reach their goals thanks to your products in the content of your website.

You could even offer people their money back if they have not reached their original goal. This will show how confident you are in your product.

It may be wise to hire a domain professional when starting your Internet marketing business. These professionals will be more apt to find you a better deal than you would be able to find on your own. They can also offer you professional advice that you have not have known otherwise.

Create a Facebook fan page to help promote your business. Facebook has millions of users and there is no cost to create or maintain a fan page. Your customers will not only like your business, but they’ll also be able to share it with their friends, post photos of your products and easily comment on your wall.

One key factor when finalizing your internet marketing approach is to keep in mind that no two companies are exactly the same. It is important to focus on your specific market niche and what makes your company or service unique. Once you have decided what elements need to be highlighted, the rest of the strategy will be easy to finalize.

There are a lot of online services that help you with internet marketing search engine tips. If you want your site to be indexed by Yahoo, Ask or Google, you are going to need to be quite selective with the keywords that you used. There are tools available through Google that will help you find the most successful keywords.

Create a Facebook page and solicit fans. Consumers spend a lot of time on Facebook, and consumers tend to trust word of mouth recommendations from their friends. When your customers become fans of your business, all of their Facebook friends will be notified amplifying your online presence immediately.

Now that you’ve read this article, you have the knowledge you need to successfully market your goods or services online. No matter what you’re selling, take advantage of the advice provided, and figure out how you can make it work for you. After a while, people may be coming to you for internet marketing tips.

pinterest

3 Simple Strategies for Marketing on Pinterest

Pinterest is a pin-board-style social network that connects everyone through things that people find interesting. The social website allows its users to create, manage and browse other pin-boards and re-pin or like posts. Not only that, but the site also allows users to share the ‘pins’ on other social sites such as Facebook and Twitter.

Being referred to as one of the swiftly growing social networks, Pinterest is indeed becoming a social media platform for online marketing opportunities. Moreover, many are not aware that it is not only a photo sharing site but a video sharing site as well. Moreover, the social site has already added Video platform that contributed to the growth of the site.

To fully utilize the advantages of Pinterest, below are the three tips for marketing on Pinterest that marketers can follow.

Create a complete profile

With the Video platform, pinners can now upload and customize video thumbnails. To do so, one must select an image that would catch the audience’ attention at the same time appropriate for the video uploaded. Moreover, Pinterest allows users to create a few “pin-boards.” A marketer may choose to post videos on separate pin-boards and place a creative description rather than titling “videos”.

Besides, do not leave the description field blank upon uploading a video. Besides the eye-catching thumbnail, most people would like read descriptions to know if it’s worth to watch. Make sure always to describe what the video is about.

The pinners browse and pin their interest on a daily basis, and most do it every hour. Clearly, they can’t be stuck on watching videos that are too long and, in turn, bore them. It is essential to post videos of reasonable length to ensure that Pinners will watch it from beginning till end. However, there are exceptions to that rule. Demo or do-it-yourself videos can be reasonably long since it gives instructions that people find helpful.

Include the Pin button to pin images that are interesting

This is a simple way to connect with other Pinners or business pin-boards. First it gives a link to a person’s or company’s Pinterest account. Second, Pinterest follows button allows users to follow another user. Third, it enables users to interact with other users through comments and likes. Lastly, it tempts Pinners to re-pin a post. Thus, it increases marketing opportunities.

Besides asking and allowing others to follow and re-pin videos, one should also re-pin other user’s videos. In fact, re-pinning helps Pinners build their network of followers. However, it is essential to choose the ones to follow and re-pin. A good way is to find influential people in the same industry and reach out by following them and re-pinning appropriate videos.

Create a Specific Pinterest Video Campaign

There are brands that have started creating video campaigns on Pinterest that encourages re-pinning their posts. Some even created a contest to submit a photo about certain topics. It is an effective marketing strategy that helps increase brand awareness just through pinning.

pinterest logo

Market With Pinterest

Pinterest is a platform where users are allowed to share and save their content in pin boards. It is a discovery engine where people go to find ideas, get inspired share visuals and ideas and to connect with each other.

When you create a pinterest profile and board for your business, you are basically building a visual portfolio of the things you love and that inspire you. Unlike social media, posts that only last for a few minutes; 24 for twitter and 90 for Facebook, pinterest pins last for more than 153,000 minutes. This gives you the assurance that as many people as possible will see your posts. It provides you with long- term traffic, something your business needs.

Build Good Relationships With Influencers

Pinterests have influencers. These are people or businesses that already have the attention of the audience you are targeting. Once you have established an influencer, follow them and re- pin their content. Be careful not to overdo it so you seem like a stalker. Also make thoughtful comments on the materials they post. This is the first step in establishing a good relationship with them. It will also give you the chance to tap into their audience as people may click on your name to know who you are.

Use The Boards For Your Business

Using pinterest, like using many other social media platforms it is easy to be carried away by just how casual everything looks. If you do get carried away, you lose the opportunity to create boards that are informative and that reflect your business. Making many boards that give information on your business, what you do, where you are located, what people should know about you and a guide on how to buy good products will help other pinterest followers find you easily without getting bored with the mix of information.

Use Rich Pins

At one point or another, you will have pins that you will want to add more information about. Say maybe you have a 1000 word article on a particular pin, you will not want to post the whole article on pinterest, it may bore people. Instead, you could put a rich pin where you give your audience the title of the article, the name of the author and the link to where they can find the article for themselves. It is a great way to give your audience more information on pins that could be of interest to them. It is also a way to get more traffic to your business’ website.

car

11 Reasons Auto Dealers Need a Facebook Marketing Strategy

Why do businesses still believe that Facebook is not for them? Facebook is an exciting medium. There are amazing success stories and equally amazing monumental failures. Facebook has officially hit 1 trillion page views, according to figures released for web traffic in June, Time magazine’s TechLand column reports. Automotive Facebook marketing is more than simply designing a page and writing about your offers every day. It requires sharing content designed to attract and keep your fans (Likes) coming back day in and day out. Most car dealer fan pages have a few hundred fans. There is nothing more unimpressive as a consumer than going to a Facebook fan page to find ZERO presence. But what about the few automotive Facebook fan pages out there that do have thousands — even tens of thousands of fans? Even they are missing the boat. Let’s see what’s stats says..

• Facebook tops Google for weekly traffic in the US

• Years to reach 50 million users..

Radio – 38 years, TV – 13 yeras, Internet – 4 years, ipod – 3 years..

FACEBOOK added over 200 million users in less than a YEAR…

• Right now Facebook has over 150 Million active US accounts..75 Million of those people sign in every day..That means about 1/4 the entire US population, has signed into FACEBOOK..All of these people spend 210 Billion minutes on Facebook..That’s roughly 400,000 YEARS!!!

• There are over 900 Million objects that people can interact with..

• The average Facebook user has 130 friends..the average facebook user is connected to 80 pages..The average Facebook user creates 90 pieces of content each month..collectively that more than 30 Billion..

• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

• Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day

• There are more than 60 Million people in the US accessing facebook using mobile devices..You must be thinking these are only the stats, But what does it means to you as a Dealer?Right?

Facebook provides a great opportunity for a car dealer website to expand its targeted audience by simply increasing your fan page. Facebook offers a unique opportunity to engage people on a personal level. It is something more than that a Socila medium. Facebook is a direct channel for communication between your dealership and your potential customers.Here are 11 reasons Auto Dealers need Facebook Marketing Strategy

1. To increase traffic to dealer website.

2. To create a conversion path using the Facebook platform to increase leads

3. To create a direct path for consumer engagement.

4. To generate revenue and gain incremental business.

5. To drive “Like’s” (Fans) to the dealer’s fan page and increase brand awareness in the local market.

6. Marketing on Facebook is about your “Circle of Influence”. The average Facebook user has 130 friends. Every time they “Like” something all their friends see it. And the best part is that when they market for you, they bring more credibility to the table than the most brand loyal company on the planet.

7. Dealer’s must have Fan Pages! The purpose of your Facebook fans is to become your own free marketing agency. Every single one of them comes with an average of 130 leads–130 referrals–130 opportunities to earn a customer.

8. Fan pages are even visible to those who are not registered.

9. Fan pages are indexed by Google and are searchable.

10. Facebook has a chat and message facility through which you can interact to your targeted customers.

11. Facebook fans can bulk invite their friends and tell them about your Dealership.All of those goals were met as a result of the initiative! Here is a Case study of Marlboro Nissan that has proven it..

Marlboro Nissan Fan Page has over 14,000 “Like’s” (Fans) and still growing at nearly 100 likes per day! The overwhelming majority of sales resulting from the Facebook marketing initiative were not aware of the Marlboro Nissan brand prior to “Like”ing Marlboro Nissan’s fan page. Facebook was the #1 source of traffic to the Service section of Marlboro Nissan’s website and #3 source of traffic over all for 2010. The FBML used to drive traffic and phone calls to Marlboro Nissan resulted in a 5% increase in e-mail leads and a 33% increase in phone calls to dealer. “Likes” (Fans) of the page routinely contribute content and engage in Marlboro Nissan’s daily posts. By surveying post sale logs and service appointment logs and utilizing Google Analytics and the Dealer CRM holding the initiative accountable became a reality.

Whether or not you choose to create an official presence for your company is irrelevant. Your consumers are going to talk about you. You must have a presence and develop a Facebook marketing strategy in order to be part of that conversation.

If you give more value to your fans or customers, in return the more they give back to you in the form of positive reviews and referrals. This is a time to take a step back from that old traditional marketing methods, and start to build your online presence on Facebook with regular customer interaction and creative deals, so your fans or customers are more likely to stay with your dealership.