Pinterest is a platform where users are allowed to share and save their content in pin boards. It is a discovery engine where people go to find ideas, get inspired share visuals and ideas and to connect with each other.
When you create a pinterest profile and board for your business, you are basically building a visual portfolio of the things you love and that inspire you. Unlike social media, posts that only last for a few minutes; 24 for twitter and 90 for Facebook, pinterest pins last for more than 153,000 minutes. This gives you the assurance that as many people as possible will see your posts. It provides you with long- term traffic, something your business needs.
Build Good Relationships With Influencers
Pinterests have influencers. These are people or businesses that already have the attention of the audience you are targeting. Once you have established an influencer, follow them and re- pin their content. Be careful not to overdo it so you seem like a stalker. Also make thoughtful comments on the materials they post. This is the first step in establishing a good relationship with them. It will also give you the chance to tap into their audience as people may click on your name to know who you are.
Use The Boards For Your Business
Using pinterest, like using many other social media platforms it is easy to be carried away by just how casual everything looks. If you do get carried away, you lose the opportunity to create boards that are informative and that reflect your business. Making many boards that give information on your business, what you do, where you are located, what people should know about you and a guide on how to buy good products will help other pinterest followers find you easily without getting bored with the mix of information.
Use Rich Pins
At one point or another, you will have pins that you will want to add more information about. Say maybe you have a 1000 word article on a particular pin, you will not want to post the whole article on pinterest, it may bore people. Instead, you could put a rich pin where you give your audience the title of the article, the name of the author and the link to where they can find the article for themselves. It is a great way to give your audience more information on pins that could be of interest to them. It is also a way to get more traffic to your business’ website.